bill murray, groundhog day, super bowl, super bowl ad

Watch every Super Bowl LIV car commercial

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here’s a roundup of the ones we know about so far. During the game on Sunday, we’ll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post. 

Audi: E-Tron Sportback

Maisie Williams has experience wearing many faces, and in Audi’s Super Bowl commercial, she does her best Elsa impression. In the spot, titled “Let It Go,” Williams faces the rigorous task of getting through L.A. traffic, but she’s alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future. 

Genesis: GV80

Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of “new luxury,” while “old luxury” is left for the birds.

GMC: Hummer

General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial.

Hyundai: Sonata

Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called “Smaht Pahk” features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn’t in the Super Bowl, New England is in the Super Bowl.

Jeep: Groundhog Day

Jeep’s 60-second commercial spot stars Bill Murray reprising his role as Phil Connors from the classic 1993 film Groundhog Day. The clip also stars Brian Doyle Murray as Buster Green and Stephen Tobolowsky as the ever-irritating Ned Ryerson. To keep up appearances, the ad was filmed in Woodstock, Illinois, the same location as original 1993 film. Apparently, access to a Jeep Gladiator is enough to keep things interesting for Connors and his newfound four-legged friend.

Kia: Seltos

Commercial above, behind-the-scenes documentary about Josh Jacobs below.

Kia chose Oakland Raiders running back Josh Jacobs to represent the brand in its new commercial titled “Tough Never Quits.” Jacobs, who had 1,150 yards and seven touchdowns this past season, is one of the most exciting new backs in the league, but Kia picked him for a different reason. As the above documentary explains, Jacobs was homeless and slept in a car with his dad for much of his early life. The sentimental ad shows Jacobs encouraging and inspiring a younger version of himself while driving in the company’s new Seltos crossover.

Porsche: Taycan

Porsche hasn’t made a Super Bowl commercial since 1997. It never needed to, because, well, it’s Porsche. But car culture has changed drastically in 23 years, and the brand’s most important new vehicle in 2020 is a four-door that runs on batteries and plugs in. To alert the masses of its monumental new take on a sports car, Porsche is launching “The Heist,” a short video that shows the Taycan in a chase with some of the Porsche Museum’s most prized possessions.

Toyota: Highlander

No Toyota will top the excitement of last year’s Supra commercial, but the new Highlander is going to give it a shot. Toyota will launch a new campaign for 2020 with a 60-second ad for the revamped SUV. Toyota is one of a few that have chosen to not show the video before the game.

Volvo: NA

Similar to last year’s strategy, Volvo opted to run a contest instead of buying a commercial. If either team scores a safety during the game, Volvo will give away $1,000,000 worth of cars to random participants. The only way to enter is by configuring your ideal Volvo

Bonus: Walmart movie rides

No, Walmart isn’t announcing a surprise automobile concept like Sony, but we felt Walmart’s Super Bowl commercial, a first for the company, featured enough transportation to include it. Highlighting the pickup feature at Walmart stores, the spot includes several vehicles from films such as Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek, Bill & Ted’s Excellent Adventure, and Star Wars. This commercial, “Famous Visitors,” is a follow-up to a previous campaign called “Famous Cars.”


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Huge X-ray rigs are screening vehicles going into Super Bowl stadium

As one of the biggest events in the United States and one of the largest sporting events in the world, the Super Bowl will always be regarded as a potential target of attack. No security cost is seen as too overboard, which is how Hard Rock Stadium ended up with gigantic X-ray machines to screen incoming trucks and other vehicles. The mobile scanners, which are attached to commercial Ford trucks, were recently captured in action by WPLG in Florida. 

To be clear, there is no known plot or information that suggests any tangible plan to attack Super Bowl LIV, which will be played this Sunday, February 2, in Miami. According to WPLG, however, federal and state authorities sent out a joint assessment warning that discussed foreign and domestic terror attacks. It also pointed out heightened awareness due to recent tensions with Iran. Again, this is just a warning, and all security, which has been in the planning for 18 months, is preventative.

Although this type of technology is not new, as these types of machines have been used for border control and cargo screening for many years, the device is not cheap. According to WPLG, each unit costs approximately $1.2 million. 

The million-dollar trucks will be put through their paces, as every single truck and vehicle that comes into the area will need to be scanned. Similar to waiting in line at the airport, each vehicle will be checked before entering Hard Rock Stadium. The mobile scanner drives over a vehicle, and the image is processed and displayed within seconds. If the operators notice any sort of anomalies, the vehicle will be checked further. Additionally, several other safety measures such as K-9 units will be on hand, as well. 

For more information on the security surrounding the game, head to WPLG.


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Did Porsche just show the new 911 GT3 in its Super Bowl LIV spot?

Porsche is about to air its first Super Bowl spot in 23 years and while the star of the ad, titled “The Heist,” is the Taycan electric sedan, the brief appearance of another car will be more exciting to many readers.

As first spotted by Motor1, it appears that the new 911 GT3 based on the 992 generation of the Porsche 911 is shown at 44 seconds into the short clip, perhaps pointing to a reveal coinciding with the Big Game. The new GT3 is due for a reveal early this year so the timing of the appearance isn’t a huge shock.

The car’s badge is never shown but the wheels are similar to those featured on some of the prototypes for the new GT3. They’re racing-style center-lock wheels the type normally used on the GT3. There’s also no missing the huge rear wing which is also a staple of the track-focused GT3. Interestingly, we could see the baby blue paint shown in the ad turn up as the hero color for the new GT3 as well.

2021 Porsche 911 GT3 Touring spy shots – Photo credit: S. Baldauf/SB-Medien

The new GT3 should follow a similar formula to its predecessor. This means a naturally aspirated flat-6, a dual-clutch transmission (a manual will likely be reserved for the GT3 Touring also in the works), and rear-wheel drive. Buyers after turbocharged power and all-wheel drive can look forward to the new 911 Turbo due about the same time as the GT3.

The engine of the new GT3 is expected to be the same unit fitted to the 911 Speedster launched last year as a sendoff for the 991-generation 911. The engine is a 4.0-liter flat-6 that delivers 502 horsepower and 346 pound-feet of torque and revs to 9,000 rpm. Compared to the previous GT3’s 4.0-liter flat-6, the new unit has benefited from individual throttle bodies for sharper acceleration and higher fuel-injection pressure. The new engine’s power and torque figures are also marginally higher than in the previous unit.

Super Bowl LIV, which will see the San Francisco 49ers take on the Kansas City Chiefs, is scheduled for February 2 at the Hard Rock Stadium in Miami Gardens, Florida.

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Volvo to give away cars if there’s a safety during the Super Bowl

The Super Bowl is this Sunday, February 2, 2020, and that only means one thing for those not impressed by absurd feats of athleticism: The ads are coming. Volvo is the first to kick things off before the big game with the announcement of Safety Sunday, a promotional gimmick that could result in the Swedish company giving away $1 million worth of vehicles. There’s just one simple thing that has to happen during the big game. At least one team needs to record a safety.

Last year, Volvo had one of 2019’s most interesting Super Bowl campaigns. Rather than spending a ton of money to show a commercial during the game, Volvo averted eyes from one screen to another with a mobile game. The champion was awarded a car through Volvo’s subscription service. That giving nature has carried over into 2020, and once again, Volvo is offering a chance to “win” a car. This time, participants do not need to play a game. 

To register for Safety Sunday, participants must visit, go to the configurator, and design a vehicle. It could be a V60 Cross Country wagon, an S90 sedan or a XC40 crossover — any vehicle will do. All trims and colors will work, as long as it’s a 2020 Volvo available in the U.S. market. Once the car is designed and submitted, the creator will get a configuration code, and that’s the end of the process. After that, it’s time to cross fingers and hope for a safety. If one occurs, Volvo will select random entries as the winners.

For those unfamiliar with football terminology, a safety occurs when the defense tackles a player who has the ball on offense in his or her own endzone (fumbles out of bounds and penalties in the endzone work too). If this happens, the defense is awarded two points, and the team that was pinned has to punt the ball the ball away. It’s one of the most exciting things that can happen in football, but it is rarely seen.

In total, there were only 12 safeties throughout the 2019 season, and neither the San Francisco 49ers nor the Kansas City Chiefs were responsible for any of them. Both the 49ers (48) and the Chiefs (45) were fairly successful in getting sacks this season, but the Chiefs are also top-tier in avoiding them. Largely due to the elusive nature of quarterback Patrick Mahomes, the Chiefs allowed only 25 sacks during the entire regular season, which was good for third-best in the league. 

Super Bowl LIV should be a great matchup between a high-powered Chiefs offense and a ravaging 49ers defense. But if there’s no rooting interest on either side, Volvo just gave everybody something else to root for.

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